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MINI franchise awarded to Willis Auto Campus
Plans underway to bring iconic vehicle to Iowa at Clive location
DES MOINES, Iowa, January 11, 2010 – The Willis Auto Campus is pleased to announce that they have been awarded the franchise as the MINI dealership for Iowa. Further details regarding showroom construction and when vehicles will be available are still being determined.
“We are very excited about the MINI brand and the exceptional lineup of distinctive vehicles MINI has available,” said Rich Willis, dealer principal. “MINI owners are some of the most loyal owners we have encountered, and we are anxious to help grow the MINI culture in Iowa.”
MINI has been an automotive icon for over 50 years. Its design and engineering success have put it years ahead of the curve, making high-mileage and low-environmental impact priorities long before guidelines were imposed. MINI is a global phenomenon, winning awards and accolades all over the world. It is now sold in more than 80 countries.
In preparing for the arrival of this exciting lineup of vehicles, MINI customers in the area will receive a letter from the dealership inviting them to visit the Willis Auto Campus for all of their MINI sales and service needs once staff training has been completed.
“This is a very exciting time for our dealership,” Rich Willis added. “As we look to the future with the addition of MINI, we continue the tradition of offering our customers the very finest automotive experience.”
Please keep an eye out on website as there will be more information coming soon.
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About Willis Auto Campus
Charles H. Betts, Sr., established Betts Cadillac in downtown Des Moines in 1947 with the mission of service leadership and automotive excellence. Over the years, the dealership has grown into an auto campus located in Clive that offers seven luxury lines — Cadillac, Lexus, Hummer, Volvo, Jaguar, Land Rover, and Infiniti. Under the leadership of Rich Willis, quality products and unmatched customer service continue to be the guiding philosophies that make the Willis Auto Campus one of the Des Moines area’s most enduring businesses. For more information, please go to www.willisautocampus.com
Willis Auto Campus
2121 NW 100th Street and 9800 Hickman Road
Des Moines, IA 50325
515-253-9600
Showroom Hours of Operation
Monday, Wednesday, and Thursday 8:00 am–8:00 pm
Tuesday, Friday 8:00 am–6:00 pm
Saturday 9:00 am–5:00 pm
Sunday Closed
“There is much work ahead of us,” Willis stated. “We have already begun plans for our sales and service facility. We will also soon be offering a large selection of pre-owned MINIs through our Pre-Owned Department.”
